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DATA joined Twitter in November 2012 initially heading up the sales team.
Previously HE worked at Google for 5 years overseeing key agency relationships for YouTube and Display.
Prior to Google, he worked in in the TV media market, leading teams initially at Flextech Television and later Eurosport.
Dara is married with two girls, has a dog called Dave, plays golf rarely thus badly, cycles slowly and is addicted to TV boxsets.
After leaving school Simon decided that University was not for him and
joined the army.
This was followed by work in Venezuela, America and Australia before
returning to the UK in 1991 to start work on the 'new' Daily
Telegraph, which had recently been purchased by Conrad Black. Having
managed the launch of the Saturday Magazine in 1995 he decided to set
up his own publishing company, and in 1998 sold it to Tony O'Riley's
Simon then joined the fledgling Classic FM and within 4 years it had
grown into the biggest commercial radio station in the UK and the most profitable. In 2005 Classic FM and its parent company GWR merged with Capital Radio and
Simon became the Group Commercial Director. On the sale of GCap Media
to Global, Simon left and joined the early social media revolution
working for MySpace as Commercial Director. Simon joined ITV plc in January 2011 as Group Commercial Sales Director and recently promoted to Deputy Managing Director, Commercial.
In his free time he has rowed across the Irish Sea and walked to the South Pole, unsupported on both trips.
He has also led an expedition to the North Pole with 4 wounded soldiers and HRH Prince Harry. Simon completed his second South Pole challenge in December 2013 for Walking With The Wounded, a charity which he founded and he has raised nearly £3 million for various charities.
As General Manager for The Trade Desk in UK, James Patterson oversees a portfolio of agencies, media teams, and aggregators at the cutting edge of digital advertising. Patterson brings more than 10 years of digital experience to his current role, having led teams at Kenshoo, Havas, and Mediacom.
At The Trade Desk, Patterson works with demand-side players to power the most granular audience-based buying in the industry; the company serves clients from offices in Western Europe, APAC, and across the United States.
Outside of The Trade Desk, Patterson is a keen triathlete and regularly competes in events across Europe.