Video & TV Advertising’s Global Gathering

19-20 October, London
Book Tickets

2016 Themes

  • Programmatic TV: from Fiction to Fruition
  • Video Advertising's New Entrants
  • Outstream Opportunities
  • Video Distribution in 2017
  • Global Focus: Video in China
  • Facebook: the publisher's friend, enemy or frenemy?
  • Virtual Reality Showcase
  • Monetising Mobile
  • The Programmatic Publisher

2016 SPEAKERS

DARA NASR
Managing Director, Twitter UK
Roy Greenslade,
Media Commentator, The Guardian Professor of Journalism, City University
Lindsey Clay
CEO, Thinkbox
Simon Daglish
Group Commercial Director, ITV
James Patterson
GM, UK, The Trade Desk
Michael Jaschke
CEO, Glomex
Massimo de Magistris
General Manager EMEA, StickyADS.tv
Amir Malik
Programmatic Director, Trinity Mirror
Danny Hopwood
Vice President Solutions & Platform Operations EMEA, ‎Publicis Media
Nick Graham
Global Director Digital Marketing, Huawei Technologies
Yoav Naveh
Vice President of Video, Taboola
Charlie Wang
COO, ReachMax
Justin Taylor
UK Managing Director, Teads
Léon Siotis
Managing Director, UK and Southern Europe, SpotX
Marco Bertozzi
Global CRO, Performics (Publicis)
Justin Sampson
CEO, BARB
Ekow Yankah
CEO, Kweak
Matthew Breen
Director of Video, Commercial, MailOnline
Martyn Bentley
Strategist, Prohaska Consulting
Dr Johnny Ryan
Head Of Ecosystem, PageFair
Hossein Houssaini
Global Head of Programmatic Solutions, Havas
Scott Young
President & COO, Traction Labs
Edward Greig
Disruptor, Deloitte Digital
Omaid Hiwaizi
Global Head of Brand Experience, Blippar
Tim Gentry
Consultant
Roy Patel
European Director, Pathmatics
Karl Woolley
Head of VR Studio, Framestore
Eleni Marouli
Principal Analyst, IHS
Vincent Flood
Editor, Video Ad News
Michael Nutley
Interactive Media Consultant
Chris Gorell Barnes
CEO, Adjust Your Set
Shane Shevlin
GM EMEA, IPONWEB
Graeme Hutcheson
Head of Sky AdSmart, Sky
Martin Kelly
CEO & Co-Founder Infectious Media
Karen Boswell
Interactive Lead, adam&eveDDB
Nick Stringer
Public Policy Consultant
Emmanuel Ogidan
Senior Sales Director, Sticky Ads.tv
Lindsay Rowntree
Head Of content, ExchangeWire
Pablo Galiana Ferrándiz
CEO & Founder, Digital Labs
James Collier
CRO, Shine Technologies
Si Crowhurst
General Manager, Vungle Creative Labs
Matt O'Neill
Consultant, Teemo

Schedule

October 19-20 2016

8.30-9.15
Coffee and Registration
9.15-9.25
Welcome & Introduction

Matt O’Neill, Consultant, Teemo
Please note that due to a family bereavement, VAN Editor Vincent Flood will be replaced by other speakers across the agenda.

09.25-09.55
Opening Keynote: Thriving in the New TV Ecosystem

Massimo de Magistris, General Manager EMEA, StickyADS.tv
Emmanuel Ogidan, Senior Sales Director, StickyADS.tv

09.55-10.15
People Watching in the Internet Age

Justin Sampson, CEO, BARB

10.15-11.00
Do We Really Need Hyper-Targeting on TV?

Moderator: Matt O’Neill, Consultant, Teemo
Simon Daglish, Group Commercial Director, ITV
Lindsey Clay, CEO, Thinkbox
Marco Bertozzi, Global CRO, Performics (Publicis)

11.00-11.20
Coffee Break
11.20-11.40
Keynote: Three Reasons Programmatic Video is Changing the Game

James Patterson, General Manager UK, The Trade Desk

11.40-11.55
Who Spends What and Where in UK Video Advertising?

Roy Patel, European Director, Pathmatics

11.55-12.40
Imagining the Agency of the Future

Moderator: Martyn Bentley, Consultant, Prohaska Consulting

Danny Hopwood, VP Solutions & Platforms, Publicis Media
Hossein Houssaini, Global Head of Programmatic Solutions, Havas
Nick Graham, Global Director Digital Marketing, Huawei Technologies
Martin Kelly, CEO & Co-Founder, Infectious Media

12.40-14.00
Lunch
14.00-14.40
Programmatic TV: Coming Soon, Eventually

Moderator: Eleni Marouli, Principal Analyst, IHS

Graham Hutcheson, Head of Sky AdSmart, Sky Media
Shane Shevlin, GM EMEA, IPONWEB
Henry Rivero, GM Europe, Clypd

14.40 - 15.00
Native Live Streaming: Connecting Brands with Live Audiences in Real-Time

Scott Young, President & COO, Traction Labs

15.00-15.20
Coffee & Networking Break
15.20-15.40
Innovation Showcase: Treading Carefully - the Role of Brands on Messaging Platforms

Ekow Yankah, CEO, Kweak

15:40-16.00
Ad-blocking: It's Time to Engage with the Blocked Web

Dr Johnny Ryan, Head of Ecosystem, PageFair

16.00-16.45
Is the Industry's Quest for Acceptable Ads a Futile One?

Moderator: Harriet Kingaby, Writer, Video Ad News

Pablo Galiana, CEO, Digital Labs
Dr Johnny Ryan, Head of Ecosystem, PageFair
Si Crowhurst, General Manager, Vungle Creative Labs
James Collier, CRO, Shine Technologies

16.45-18.00
Networking Drinks
08.30-09.15
Coffee & Networking
09.15-09.20
Welcome & Introduction

Matt O’Neill, Consultant, Teemo

09.20-09.40
Video in China

Charlie Wang, COO, ReachMax

09.40-10.00
Transparency & Trust: Privacy in Data Centric World

Nick Stringer, Public Policy Consultant

10.00-10.20
Inside Trinity Mirror's Programmatic Success Story

Amir Malik, Programmatic Director, Trinity Mirror

10.20-11.00
Is Video the Publisher's Panacea?

Moderator: Lindsay Rowntree, Head of Content, Exchangewire

Matthew Breen, Head of Video, Commercial, MailOnline
Amir Malik, Programmatic Director, Trinity Mirror
Leon Siotis, Managing Director UK and Southern Europe, SpotX

11.00-11.20
Coffee Break
11.20-12.00
Children of the Video Revolution: Outstream, Live and 360

Moderator: Michael Nutley, Independent Journalist & Consultant

Justin Taylor, Managing Director UK, Teads
Yoav Naveh, VP of Video, Taboola
Dara Nasr, Managing Director UK, Twitter
Chris Gorrell Barnes, CEO, Adjust Your Set

12.00-12.20
The War for Eyeballs - The Conquest of Digital Video

Michael Jaschke, CEO & Founder Glomex

12.20-13.00
Is Facebook a Friend, Foe or Frenemy to Publishers

Moderator: Lindsay Rowntree, Head of Content

Roy Greenslade, Media Commentator, The Guardian, and Professor of Journalism, City University
Mimi Turner, Marketing Director, TheLADbible
Tim Gentry, Former Global Revenue Director, Guardian News & Media
Will Hayward, CEO, Joe Media

13.00-14.10
Lunch
14.10-14.30
What you need to know: Visual Search, AR Gaming, Personalised Retail

Omaid Hiwaizi, Global Head of Brand Experience, Blippar

14.30-15.10
Creating New Advertising Models for VR & AR

Moderator: Harriet Kingaby

Edward Greig, Disruptor, Deloitte Digital
Omaid Hiwaizi, Global Head of Brand Experience, Blippar
Karl Woolley, Head of VR Studio, Framestore
Karen Boswell, Interactive Leads, adam&eveDDB

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DARA NASR
Managing Director, Twitter UK

DATA joined Twitter in November 2012 initially heading up the sales team.

Previously HE worked at Google for 5 years overseeing key agency relationships for YouTube and Display.

Prior to Google, he worked in in the TV media market, leading teams initially at Flextech Television and later Eurosport.

Dara is married with two girls, has a dog called Dave, plays golf rarely thus badly, cycles slowly and is addicted to TV boxsets.

Roy Greenslade,
Media Commentator, The Guardian Professor of Journalism, City University

Professor Roy Greenslade is one of Britain's foremost media teachers. He is a leading commentator and columnist on the media, and currently blogs for The Guardian.

As a journalist he rose to the highest levels of management in a career taking in The Sun, the Sunday Times, and culminating in the editorship of the Daily Mirror.

Roy is the author of Press Gang: How Newspapers make Profits from Propaganda (Macmillan, 2003), Maxwell's Fall (Simon & Schuster, 1992), and Goodbye to the Working Class (Marion Boyars, 1976).

Lindsey Clay
CEO, Thinkbox
Simon Daglish
Group Commercial Director, ITV

After leaving school Simon decided that University was not for him and
joined the army.

This was followed by work in Venezuela, America and Australia before
returning to the UK in 1991 to start work on the 'new' Daily
Telegraph, which had recently been purchased by Conrad Black. Having
managed the launch of the Saturday Magazine in 1995 he decided to set
up his own publishing company, and in 1998 sold it to Tony O'Riley's
Independent Magazines.

Simon then joined the fledgling Classic FM and within 4 years it had
grown into the biggest commercial radio station in the UK and the most profitable. In 2005 Classic FM and its parent company GWR merged with Capital Radio and
Simon became the Group Commercial Director. On the sale of GCap Media
to Global, Simon left and joined the early social media revolution
working for MySpace as Commercial Director. Simon joined ITV plc in January 2011 as Group Commercial Sales Director and recently promoted to Deputy Managing Director, Commercial.

In his free time he has rowed across the Irish Sea and walked to the South Pole, unsupported on both trips.
He has also led an expedition to the North Pole with 4 wounded soldiers and HRH Prince Harry. Simon completed his second South Pole challenge in December 2013 for Walking With The Wounded, a charity which he founded and he has raised nearly £3 million for various charities.

James Patterson
GM, UK, The Trade Desk

As General Manager for The Trade Desk in UK, James Patterson oversees a portfolio of agencies, media teams, and aggregators at the cutting edge of digital advertising. Patterson brings more than 10 years of digital experience to his current role, having led teams at Kenshoo, Havas, and Mediacom.

At The Trade Desk, Patterson works with demand-side players to power the most granular audience-based buying in the industry; the company serves clients from offices in Western Europe, APAC, and across the United States.
Outside of The Trade Desk, Patterson is a keen triathlete and regularly competes in events across Europe.

Michael Jaschke
CEO, Glomex

As managing director of ProSiebenSat.1 Digital GmbH, Michael Jaschke is responsible for the media enterprise's digital AdVoD (Advertising Video on Demand) business as well as developing its digital innovation. In May 2016, he founded glomex, a global and open marketplace for premium video content. glomex is a one hundred percent owned subsidiary of ProSiebenSat.1 Media SE.

After a degree in electrical engineering from Munich Technical University, Jaschke began his career with Siemens, where he directed all North American telecommunication business units.

After twelve years with Siemens, Jaschke changed from the enterprise to the start-up world.

In 2005, he founded lnfotradix LLC, a technology and consulting company specializing in mobile advertising and social media. In 2007, he became founding CEO of Elanti Systems, responsible for spinning the business off from Australian Telstra Corporation and successfully selling and integrating it into VPI Systems Inc.

Following this, he founded Speadi LLC, among others, and brought the Speadi App to market after only six months of development time. It enables companies to playfully market real-time deals to end customers. With 48Bricks, an advertising and shopping platform based on personal recommendations, Jaschke completed his US startup activities in 2015 for the time being.

Massimo de Magistris
General Manager EMEA, StickyADS.tv

Massimo de Magistris is General Manager EMEA at StickyADS.tv. Prior to moving to London to cover the EMEA role, Massimo managed the Southern European operation for StickyADS.tv as Country Manager Italy and Spain.

He began his career in the advertising agency industry with managerial roles at JWT, Lowe and BBDO, and in 2000 became Country Manager of Engage – a leading US digital performance media and marketing platform. Massimo left Engage in 2003 to launch a digital consultancy service supporting UK and US companies such as Enpocket, Mirago and Accipiter, developing their sales operations in Southern European markets.

In 2007 he launched aQuantive Italy, and following its acquisition he moved to Microsoft Advertising Italy to cover the roles of Digital Solutions Director and Sales Director, and later became Atlas Business Director for the EMEA region. Massimo left Microsoft in 2013 to join StickyADS.tv.

Amir Malik
Programmatic Director, Trinity Mirror
Danny Hopwood
Vice President Solutions & Platform Operations EMEA, ‎Publicis Media
Nick Graham
Global Director Digital Marketing, Huawei Technologies

Nick is Global Director of Digital Marketing & Media at Huawei Technologies, a $60B leading global ICT solutions provider, Global Fortune 500 member, and top-100 global brand.

Nick holds an Executive MBA in Business Innovation and Entrepreneurship with merit from Cass Business School in London and a BCom in Computer Science and Economics. He is also a Fellow of the Royal Society of Arts, Manufacturers and Commerce, and mentors at Central Saint Martins College for Art and Design.

Yoav Naveh
Vice President of Video, Taboola

Yoav Naveh is currently Vice President of Video at Taboola, following its recent acquisition of ConvertMedia, which he co-founded and served as CEO. He is now responsible for the successful integration of video into Taboola's offering. By combining his passion for machine learning, big data and measurable results, Yoav grew ConvertMedia from a tech startup into a well-regarded partner for Tier 1 publishers and leading DSPs. Yoav is regarded as an expert in the programmatic industry, and regularly contributes bylines and speaks at industry events on related topics.

Prior to founding ConvertMedia, Yoav spent twelve years building predictive systems for online advertising and internet security startups. He served as Captain in the elite technological unit of the Israeli Intelligence Corp for six years and received multiple awards including "Creative and Innovative Thinking" and "The Annual Award of Excellence." Upon completing his service, Yoav went on to receive a degree in mathematics and computer science at Tel Aviv University.

Charlie Wang
COO, ReachMax

Charlie Wang is the chief operating officer of ReachMax, the largest independent provider for programmatic direct VOD in China.
Previously Charlie was the Digital Partner of Mindshare, looking after digital, search, and programmatic in the Beijing office. Charlie has almost a decade of digital marketing and consulting experience across the U.S., Hong Kong, and China. He is an active advocate of programmatic in the Chinese market with various speaking engagements and publications on digital analytics and programmatic media. He also writes a column for digital marketing media ClickZ.

Justin Taylor
UK Managing Director, Teads

Justin has been working exclusively in digital since 1999, from boom to bust to boom again. He started his career at the height of the dot com boom at a start up specialising in promoting financing solutions for the SME and enterprise sector – a revolutionary business (which was five years too early). He moved to one of the digital leaders M Digital; learning the digital media trade on IBM, Kellogg’s and Ford, creating pioneering digital media firsts.

From there he joined MEC Interaction from OMD International where he was Head of Digital. Justin joined Teads from MEC Digital (UK), where he was Managing Director. After 15 years working agency side, Justin is now MD for Teads’ UK operations.

Léon Siotis
Managing Director, UK and Southern Europe, SpotX

Léon Siotis is Managing Director, UK and Southern Europe for SpotX, the trusted platform for video advertising. He works with leading publishers and broadcasters across the region to help them manage their video inventory and maximise advertising revenue.
Siotis has ten years of digital advertising experience from companies including BrightRoll – which was acquired by Yahoo! in October 2014 – Rubicon Project, MySpace and AOL’s Advertising.com. He joined BrightRoll in 2011 and helped build the team and client portfolio on the buy and sell-side. Prior to that, he worked with Demand-Side Platforms (DSPs) and agencies across EMEA at Rubicon Project to monetise display inventory on Europe’s leading publishers, including launching programmatic buying across the region. This followed two years at MySpace and a stint at Advertising.com.
Based in London, Siotis holds a BA in Industrial Relations from the University of McGill in Montreal Canada.

Marco Bertozzi
Global CRO, Performics (Publicis)
Justin Sampson
CEO, BARB

Justin was appointed Chief Executive of BARB in 2012.

His early experience of media was formed in the radio industry. Most notably, he became Managing Director of the Radio Advertising Bureau in 1999 having been at the company since its formation in 1992.

Justin joined ITV in 2004 as Director of CRM, a role in which he was responsible for relationships with advertisers and trade marketing strategy. He had a brief stint as Chairman of Thinkbox prior to the establishment of its executive team.

Prior to joining BARB, Justin spent six years in a variety of roles at research agencies, including AGB Nielsen, Kantar and ICM.

Ekow Yankah
CEO, Kweak

Ekow Yankah is founder and CEO of Kweak. Previously Ekow founded Kweak´s parent company castaclip Networks, a video discovery company, which was recognized by Focus Magazine and Statista as one of the fastest growing companies in Germany in 2015.

Ekow founded his first internet startup in 1996 and sold it in 1999 in the US. He went on to lead the German business of Buongiorno, the world´s largest mobile content group. Ekow is an active Angel investor and advisor to digital media and communication start-ups in the Berlin tech eco-system.

Matthew Breen
Director of Video, Commercial, MailOnline
Martyn Bentley
Strategist, Prohaska Consulting

Martyn brings a wealth of cross-media and cross-channel expertise to the table. He has worked throughout the programmatic ecosystem with brands, agencies, data and tech partners.
A well-respected thought-leader he has run commercial and regional teams for Microsoft, Disney and MTV. He led the European charge for Chango (before and during their sale to Rubicon Project), and then the UK Buyer Cloud team at Rubicon Project.
As head of EMEA for Prohaska Consulting, he continues to energetically help clients achieve success in this complex and dynamic landscape. Prohaska Consulting is rooted in the programmatic environment - its global team of 100+ experts is called on to advance their clients’ efforts in data, organization structure, yield management, investment, positioning and more.
Martyn lives just outside of London, where he spends his valuable spare time with his family and various music projects.

Dr Johnny Ryan
Head Of Ecosystem, PageFair

Dr Johnny Ryan is Head of Ecosystem for PageFair where he works with global stakeholders to sustain the open Web beyond blocking.

His previous roles include being Chief Innovation Officer of The Irish Times.

His second book “A History of the Internet and the Digital Future” is on the reading list at Harvard and Stanford.

As a PhD scholar at the University of Cambridge he studied the spread of terrorist memes on the Web. He was supervised by MI5’s official historian, and his advisor was the former Director of the Secret Intelligence Service (MI6).

His first book, based on his work as Senior Researcher at the Institute of International & European Affairs, was the most cited source in the European Commission’s impact assessment that decided against pursuing Web censorship across the 28 member states of the European Union.

He started his career as a designer, and returned to design thinking later as Executive Director of The Innovation Academy at University College Dublin.

He was an associate on the emerging digital environment at the Judge Business School of the University of Cambridge from 2011-14, and occasionally lectures at the Business School of University College Dublin.

His writing has appeared in NATO Review, Fortune, Business Week, Business Insider, Contagious, and Ars Technica.

Hossein Houssaini
Global Head of Programmatic Solutions, Havas
Scott Young
President & COO, Traction Labs

Scott Young is President and COO of Traction Labs Media, an advanced content distribution technology company and the leader in live stream amplification. While at Traction Labs, Scott has overseen the successful campaigns of several Fortune 500 companies.

A long-time veteran of the video space, Scott boasts an extensive track record of success on both the buy and sell sides, building companies through successful acquisitions and launching innovative products. Previously, Scott built revenue and operations for SET media which was acquired by Conversant in 2014. At Conversant Scott continued to develop the video operation as SVP and General Manger of Video overseeing product strategy, revenue and operations through double-digit growth.

Prior to joining SET and Conversant, Scott served senior video leadership positions within Alloy and YuMe, launching the video ad network and driving triple digit growth toward IPO. Scott was also a key growth driver in bringing the first CBS full episode video player offering to market.

Edward Greig
Disruptor, Deloitte Digital
Omaid Hiwaizi
Global Head of Brand Experience, Blippar

Omaid Hiwaizi is the Global Head of Brand Experience at Blippar, the world’s leading visual browser and fastest growing augmented reality platform. One of the industry’s hybrids, Omaid studied mathematics and got a job as a graphic designer on i-D magazine, before entering the agency world as a creative and then metamorphosing into a strategist. Having founded two agencies (Hubbard Hiwaizi McCann and Crayon) and transformed several planning departments, he has the most diverse mix of marketing expertise, gained on UK and global business across the widest range of marketing disciplines. He's passionate about how creative technology can be used to transform how people engage with the world, with brands, and with each other. At Blippar he's working with brands and agencies to develop the next generation of marketing engagement strategies using Augmented Reality and Artificial Intelligence.

Tim Gentry
Consultant
Roy Patel
European Director, Pathmatics

Roy has worked and at some of the most pioneering digital research companies including MediaMetrix (part of Comscore), Nielsen//NetRatings, MetrixLab and Lightspeed Research in leadership roles.
At Pathmatics he is responsible for implementing its European Sales efforts in Europe with particular focus on the UK and German Markets.

Karl Woolley
Head of VR Studio, Framestore

Karl was integral to the growth of Framestore's digital business from joining the company in 2005. With a background in engineering, his role involved harnessing hardware and software and offering it to clients as a marketing solution, thus expanding traditional campaigns into fully integrated projects. Karl is passionate about finding technical and creative solutions to even the trickiest of advertising briefs.

Karl worked directly with Oculus on our award-winning VR experience for Game Of Thrones with HBO, and was involved in the motion capture walk-around VR experience for Merrell's ‘Trailscape’. He was key in establishing Framestore's award-winning Virtual Reality Studio in 2014, and central to creating a strategic and fully immersive VR experience for the launch of Fiat’s 500x. Karl continues to work with agencies and brand partners alike, pushing the boundaries of technology and creativity.

Eleni Marouli
Principal Analyst, IHS

Eleni Marouli is a Principal Analyst in the Technology department at IHS and a thought leader for the global media advertising research team. Her research focuses on emerging advertising formats such as online video, mobile, programmatic buying, advertising technology, and branded content.
Eleni works closely with commercial broadcasters, publishers, financial companies and government organisations to provide expertise, advise, and help to form their digital media and advertising strategies. She is the author of the annual IAB Europe Adex Benchmark and a leading figure in shaping the research agenda for online advertising in Europe.
She is regularly quoted in the press and frequently appears on business programmes for the BBC, CNBC, Bloomberg and Sky News.
Eleni holds a BA (Hons) in Philosophy, Politics, and Economics from the University of Oxford and an MSc in International Relations from the London School of Economics (LSE).

Vincent Flood
Editor, Video Ad News
Michael Nutley
Interactive Media Consultant

Michael Nutley is a freelance writer and consultant specialising in interactive media and marketing. He was head of content for digitaldoughnut.com between 2012 and 2016, and during that time edited the European channel of Adobe’s CMO.com website. Before that he was editor of New Media Age, the UK’s leading news publication for interactive business from 2000 to 2007, and its editor-in-chief from 2007 to 2011. He has written widely about the sector, is a regular speaker in the media and at conferences, and has lectured on the future of advertising and publishing at the London College of Communications.

Chris Gorell Barnes
CEO, Adjust Your Set

Chris is the CEO of Adjust Your Set - an agency he founded in 2008 to help brands adjust to accelerating changes in the marketing landscape. Today the agency specialises in helping businesses scale their content marketing, building and monetising audiences over time. Clients include HSBC, M&S, E.ON, Bacardi, Barclaycard and Mondelez.

Chris cares passionately about oceans and was the executive producer of the award-winning film The End of the Line, which has been heralded as one of the most successful documentaries at bringing about social and behavioural change.

On the back of the success of the film he co-Founded the Blue Marine Foundation, a charity funding private sector solutions for the sea and the creation of a global network of marine reserves, which since 2010 has doubled the size of the marine reserves in existence in the world.

Shane Shevlin
GM EMEA, IPONWEB

Shane Shevlin leads commercial activities for IPONWEB in the EMEA region. Having begun his career implementing a variety of digital marketing solutions at DoubleClick to global marketers, he was later responsible at Google for brokering technology partnerships with large European brands and publishers, until joining IPONWEB in 2012. Shevlin has been instrumental in building new business revenue and establishing strategic relationships at IPONWEB, including having brought on board some of the first trading partners on IPONWEB's proprietary BidSwitch platform.

Graeme Hutcheson
Head of Sky AdSmart, Sky

Sky’s revolutionary platform that serves different ads to different Sky households watching the same TV programme based on a variety of targeting attributes.
Prior to joining Sky, Graeme was Head of Video and Emerging Platforms at Specific Media, and responsible for launching their commercial video on demand solutions to market. He spent the first twelve years of his career working at media agencies, Mindshare and Mediacom where he held roles in TV investment and Video On Demand trading, implementational planning and emerging platforms.

Martin Kelly
CEO & Co-Founder Infectious Media

Martin Kelly has pioneered the up-take of programmatic advertising over the last eight years.

Martin co-founded Europe’s first programmatic advertising agency, Infectious Media, which has been awarded as the fastest growing private UK tech company by Deloitte, was identified as one of the London’s Stock Exchange’s 1000 Companies to Inspire Britain and has won plaudits at all three Drum digital trading awards.

Infectious Media is an international programmatic agency that partners with global brands to deliver effective and efficient media campaigns. Founded at the dawn of the programmatic era, Infectious Media has developed specialist teams and technology that exclusively focus on making programmatic work for advertisers.

Martin started as a press planner and buyer at Zenith Media before becoming a founding member of Zenith Interactive Solutions and then a Board Media Director of Agency Republic. He was voted one of the UK’s 100 most influential people in digital marketing in The Drum’s Digerati list and was voted as one of the UK's top digital media planners in Campaign Magazine.

At the heart of Infectious Media is its programmatic platform, Impression Desk. This provides the flexibility and customisation advertisers need for data-driven advertising, something not possible with the off-the-shelf technologies. It is used to deliver measurable advertising that has a real impact on business outcomes.

Infectious Media is the programmatic agency for brands such as John Lewis, Expedia, Shop Direct and adidas, and has offices in London, Chicago and Singapore.

Karen Boswell
Interactive Lead, adam&eveDDB

Karen is a change enabler.

She helps brands and organisations evolve their marketing from both a strategic and implementation perspective, weaving together ideas to create and maintain cultures of innovation and agility.

With 15 years experience specialising in digital working as part of the wider marketing mix she uses technology as an enabler to keep up with customer demand, shaping transformational strategies that disrupt in the right way but click together seamlessly.

She’s described as an instigator and an enabler and with her finger on the pulse of emerging technologies will ensure the path of transformation your brand or organization is on, is one that is future proof.

Nick Stringer
Public Policy Consultant

Nick Stringer is a Public Policy Consultant specialising in technology and advertising, in particular data protection and privacy.

Between 2008-2015 Nick was Director of Regulatory Affairs at the Internet Advertising Bureau UK (IAB UK), spearheading the sector’s efforts to grow within an appropriate policy and regulatory environment. His work included advocacy – both at UK and EU level – on privacy and data protection legislation (e.g. ePrivacy Directive / General Data Protection Regulation (GDPR)) as well as the development of good practice initiatives such as on privacy, ‘native’ advertising, display advertising trading, copyright and social media.

Nick continues to advise IAB UK on the implementation of the GDPR and also chairs the European Interactive Digital Advertising Alliance (EDAA), the body that oversees the EU industry initiative to deliver greater transparency and user control in behavioural or interest-based advertising.

Prior to the IAB UK, Nick worked at Orange, leading public policy issues across both mobile and broadband sectors. He has also worked in the UK Parliament.

Emmanuel Ogidan
Senior Sales Director, Sticky Ads.tv

As the Senior Sales Director at Sticky Ads.tv for the UK, Emmanuel overssees Publisher Services and Business Development within his region.

Having experience in Performance Marketing, Programmatic Display and Video through his time at Conversant Media, Rubicon Project and YuMe; Emmanuel has worked directly on strategising successful and profitable business relationships with some of ComScore's top 50 publishers across multiple categories within Europe.

Lindsay Rowntree
Head Of content, ExchangeWire

Lindsay Rowntree is head of content at ExchangeWire, where her responsibilities include curating and developing content around emerging models and technology within programmatic, ad tech and martech, as well as growing the depth of content and reach of ExchangeWire’s global audience. Having joined ExchangeWire in January 2016, she previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.

Pablo Galiana Ferrándiz
CEO & Founder, Digital Labs

More than 20 years working in marketing and communication at leading multinationals such as Google, Johnson & Johnson, McDonald's or Disney.
Passionate about online video. Spent 4 years working for YouTube where I learnt how to use online video to transform brands and businesses. Currently, angel investor and advisor online startups like Hitsbook or SmartyContent. Additionally, I advise on video and digital marketing strategies to worlc-class companies such as Pernod Ricard. I have recently published a colalborative e-book called "Online video in the post-YouTube era".
Finally, I am regularly lecturing about online video strategies at multimedia companies in Spain such as Antena 3, Prisa Group, Conde Nast, etc. and lecturing at the top Spanish digital business schools

James Collier
CRO, Shine Technologies

James has spent 16 years scaling global digital businesses across EMEA and APAC and had a front-row seat to the Digital 2.0 chaos, driving new commercial and product models at MySpace/IGN (acq. New Corp) and YouTube (acq. Google).

In recent years, James shifted his focus to emerging tech capabilities, launching next- generation cross-device identification solution, AdTruth (acq. Experian 2013) and leading the debate on the validity of the elusive ‘single customer view’ with advertisers and publishers at a global scale.

Si Crowhurst
General Manager, Vungle Creative Labs

Si has 17 years’ of mobile industry experience working with a mix of businesses, ranging from corporates to startup. Si worked with Orange for over six years, prior to co-founding We Love Mobile, one of the UK’s most respected mobile marketing agencies before trade sale to BD Network in 2012. Si moved to a leadership innovation role at Amobee, supporting the strategic acquisition for $324m to SingTel in 2012.

As an early advocate of mobile marketing and advertising, Si has been instrumental in advising companies on how to take effective advantage of the mobile channel. In his current role, he looks at the combined power of design and creativity to re-invent the language through which advertisers communicate with people, building tools to help advertisers create highly personalised, contextual and interactive video stories.

Previously part of the Mobile Marketing Association UK Council, Si co-curated a creative mobile event called Mobile Monday Shoreditch.

Matt O'Neill
Consultant, Teemo

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