SETTING THE AGENDA FOR CTV ADVERTISING IN 2021


ONLINE, 11 FEBRUARY, 2021

A Half Day Online Conference Looking at What to Expect from CTV Advertising in 2021

Brought to you by 

Now in its second year, NVF Roadmap will look ahead at what to expect in the CTV advertising market in 2021, which promises to be an exceptionally disruptive and exciting year.

 

Both buyers and sellers will be facing new competition against the backdrop of a global recession, antitrust actions being taken against the tech giants, hugely disruptive changes to privacy technology and regulations, and an array of new technologies coming to market.

 

NVF Roadmap will provide guidance on how to navigate the challenges ahead. 

NVF ROADMAP 2021

REGISTER NOW * LIMITED SPACES

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THEMES

How are broadcasters and pay TV operators evolving to meet advertiser demand?

Disney vs Netflix: which company has the firepower to win out?

What can the TV industry learn from Japan?

Identity 2.0:  what is likely to become the dominant currency for CTV advertising?

How has the pandemic changed audience behaviours and will they stick?

Is measurement in CTV advertising fit for purpose?

Why aren’t we seeing more interactive advertising in CTV?

FIRST SPEAKERS ANNOUNCED

 

Jason Kint

Jason Kint

CEO

Digital Content Next

Tom Rogers

Tom Rogers

Chairman

Captify

Jason Kint

Katie Coteman

VP, Advertising & Partnerships

Discovery

Jason Kint

Bhavin Balvantrai

Chief Market Analyst

Omnicom Group UK

Eleni Marouli

Eleni Marouli

Head of Marketing Development

Ofcom

Tom Rogers

Aki Tsuchiya

Founder & CEO

Streamhub

Jason Kint

Lyndsey Albertson

VP of Strategic Insights & Research

NBCUniversal

Jason Kint

Vincent Flood

Editor-in-Chief

VideoWeek

Belle Cartwright

Belle Cartwright

Data Strategy Director

Essence

Matthew Beck

Matthew Beck

Vice President, EMEA Business, Publisher & Tech Development

Prohaska Consulting

Dev Sangani

Dev Sangani

Director of Capabilities

Sky

Tim Cross

Babs Maye

UK Head of DCO

MediaCom

Emma Morris, Managing Partner, Starcom

Emma Morris

Managing Partner & Head of Investment, 

Starcom

SCHEDULE

 

                                                (Please note that all times are London, UK time)

 

Thursday February, 11th

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09:40 – 10:00

Arrival & Networking

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10:00 – 10:10

Welcome & Introduction

Presentation

Speaker: Vincent Flood, Editor in Chief, VideoWeek

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10:10 – 10:30

The UK CTV Advertising Market in 2021

Presentation

Speaker

Eleni Marouli, Head of Marketing Development, Ofcom

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10:30 – 10:50

Broadcaster Collaboration: Lessons from Japan

Presentation

Speaker

Aki Tsuchiya, Founder, Streamhub

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10:50 – 11:10

View from the US: In Conversation with Tom Rogers

Fireside Chat

Speakers

Tom Rogers, Chairman, Captify

Vincent Flood, Editor-in-Chief, VideoWeek

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11:10 – 11:35

What Does the Next Generation of Broadcasters and Platforms Look Like?

Panel

Dev Sangani, Capability and Strategy Director, Sky
Katie Coteman, VP of Advertising & Partnerships, Discovery

 

Tim Cross, Senior Journalist, VideoWeek (Moderator)

 

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11:35 – 11:50

Networking Break

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11:50 – 12:10

Antitrust in 2021: What to Expect

Fireside Chat

 Speakers

Jason Kint, CEO, Digital Content Next (DCN)

Vincent Flood, Editor-in-Chief, VideoWeek

 

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12:10 – 12.35

What are the Emerging Identity Options for CTV Buyers and Sellers?

Panel

Belle Cartwright, Data Strategy Director, Essence
Catherine Hallam, Head of Client Data Strategy, ITV

Tim Cross, Senior Reporter, VideoWeek (Video Ad News)

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12:35 – 12:50

Why Aren’t We Seeing More Interactive Creativity on CTV?

Panel

Babs Maye, UK Head of DCO, MediaCom
Emma Morris, Managing Partner & Head of Investment, Starcom

Tim Cross, Senior Reporter, VideoWeek  (Moderator)

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12:50 – 13:15

What’s Does the Gold Standard for CTV Measurement Look Like?

Panel


Speakers:
Bhavin Balvantrai, Chief Marketing Analyst, Omnicom Group UK
Lyndsey Albertson, VP of Strategic Insights & Research, NBCUniversal

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13:15 – 13:30

Digital Networking Session

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13:30

Concludes

SPONSORS

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