SETTING THE AGENDA FOR CTV ADVERTISING IN 2021
ONLINE, 11 FEBRUARY, 2021
A Half Day Online Conference Looking at What to Expect from CTV Advertising in 2021
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Now in its second year, NVF Roadmap will look ahead at what to expect in the CTV advertising market in 2021, which promises to be an exceptionally disruptive and exciting year.
Both buyers and sellers will be facing new competition against the backdrop of a global recession, antitrust actions being taken against the tech giants, hugely disruptive changes to privacy technology and regulations, and an array of new technologies coming to market.
NVF Roadmap will provide guidance on how to navigate the challenges ahead.
NVF ROADMAP 2021
REGISTER NOW * LIMITED SPACES
Day(s)
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Hour(s)
:
Minute(s)
:
Second(s)
THEMES
•How are broadcasters and pay TV operators evolving to meet advertiser demand?
•Disney vs Netflix: which company has the firepower to win out?
•What can the TV industry learn from Japan?
•Identity 2.0: what is likely to become the dominant currency for CTV advertising?
•How has the pandemic changed audience behaviours and will they stick?
•Is measurement in CTV advertising fit for purpose?
•Why aren’t we seeing more interactive advertising in CTV?
FIRST SPEAKERS ANNOUNCED
Jason Kint
CEO
Digital Content Next
Tom Rogers
Chairman
Captify
Katie Coteman
VP, Advertising & Partnerships
Discovery
Bhavin Balvantrai
Chief Market Analyst
Omnicom Group UK
Eleni Marouli
Head of Marketing Development
Ofcom
Aki Tsuchiya
Founder & CEO
Streamhub
Lyndsey Albertson
VP of Strategic Insights & Research
NBCUniversal
Vincent Flood
Editor-in-Chief
VideoWeek
Belle Cartwright
Data Strategy Director
Essence
Matthew Beck
Vice President, EMEA Business, Publisher & Tech Development
Prohaska Consulting
Dev Sangani
Director of Capabilities
Sky
Babs Maye
UK Head of DCO
MediaCom
Emma Morris
Managing Partner & Head of Investment,
Starcom
SCHEDULE
(Please note that all times are London, UK time)
Thursday February, 11th
09:40 – 10:00
Arrival & Networking
10:00 – 10:10
Welcome & Introduction
Presentation
Speaker: Vincent Flood, Editor in Chief, VideoWeek
10:10 – 10:30
The UK CTV Advertising Market in 2021
Presentation
Speaker
Eleni Marouli, Head of Marketing Development, Ofcom
10:30 – 10:50
Broadcaster Collaboration: Lessons from Japan
Presentation
Speaker
Aki Tsuchiya, Founder, Streamhub
10:50 – 11:10
View from the US: In Conversation with Tom Rogers
Fireside Chat
Speakers
Tom Rogers, Chairman, Captify
Vincent Flood, Editor-in-Chief, VideoWeek
11:10 – 11:35
What Does the Next Generation of Broadcasters and Platforms Look Like?
Panel
Dev Sangani, Capability and Strategy Director, Sky
Katie Coteman, VP of Advertising & Partnerships, Discovery
Tim Cross, Senior Journalist, VideoWeek (Moderator)
11:35 – 11:50
Networking Break
11:50 – 12:10
Antitrust in 2021: What to Expect
Fireside Chat
Speakers
Jason Kint, CEO, Digital Content Next (DCN)
Vincent Flood, Editor-in-Chief, VideoWeek
12:10 – 12.35
What are the Emerging Identity Options for CTV Buyers and Sellers?
Panel
Belle Cartwright, Data Strategy Director, Essence
Catherine Hallam, Head of Client Data Strategy, ITV
Tim Cross, Senior Reporter, VideoWeek (Video Ad News)
12:35 – 12:50
Why Aren’t We Seeing More Interactive Creativity on CTV?
Panel
Babs Maye, UK Head of DCO, MediaCom
Emma Morris, Managing Partner & Head of Investment, Starcom
Tim Cross, Senior Reporter, VideoWeek (Moderator)
12:50 – 13:15
What’s Does the Gold Standard for CTV Measurement Look Like?
Panel
Speakers:
Bhavin Balvantrai, Chief Marketing Analyst, Omnicom Group UK
Lyndsey Albertson, VP of Strategic Insights & Research, NBCUniversal
13:15 – 13:30
Digital Networking Session
13:30
Concludes
SPONSORS
Registration
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