SETTING THE AGENDA FOR CTV ADVERTISING IN 2021
ONLINE, 11 FEBRUARY, 2021
#ROADMAP21
A Half Day Online Conference Looking at What to Expect from CTV Advertising in 2021
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Now in its second year, NVF Roadmap will look ahead at what to expect in the CTV advertising market in 2021, which promises to be an exceptionally disruptive and exciting year.
Both buyers and sellers will be facing new competition against the backdrop of a global recession, antitrust actions being taken against the tech giants, hugely disruptive changes to privacy technology and regulations, and an array of new technologies coming to market.
NVF Roadmap will provide guidance on how to navigate the challenges ahead.
Networking in Real Time.
Attendees will be able to mix and mingle as you would at a normal event, whether you want to catch up with industry friends. Or of course you might just want to turn your mic and cam off and make a cup of coffee.
NVF ROADMAP 2021
REGISTER NOW * LIMITED SPACES
Day(s)
:
Hour(s)
:
Minute(s)
:
Second(s)
THEMES
•How are broadcasters and pay TV operators evolving to meet advertiser demand?
•Disney vs Netflix: which company has the firepower to win out?
•What can the TV industry learn from Japan?
•Identity 2.0: what is likely to become the dominant currency for CTV advertising?
•How has the pandemic changed audience behaviours and will they stick?
•Is measurement in CTV advertising fit for purpose?
•Why aren’t we seeing more interactive advertising in CTV?
FIRST SPEAKERS ANNOUNCED
Jason Kint
CEO
Digital Content Next
Tom Rogers
Chairman
Captify
Katie Coteman
VP, Advertising & Partnerships
Discovery
Bhavin Balvantrai
Chief Market Analyst
Omnicom Media Group UK
Eleni Marouli
Head of Markets Development
Ofcom
Aki Tsuchiya
Founder & CEO
Streamhub
Lyndsey Albertson
VP of Strategic Insights & Research
NBCUniversal
Emma Newman
CRO, EMEA
PubMatic
Belle Cartwright
Data Strategy Director
Essence
Matthew Beck
Vice President, EMEA Business, Publisher & Tech Development
Prohaska Consulting
Justin Gupta
Head of Broadcast and Entertainment, UK & Ireland
Babs Maye
UK Head of DCO
MediaCom
Emma Morris
Managing Partner & Head of Investment
Starcom
Catherine Hallam
Head Of Client Data Strategy
ITV
Bob Ivins
CSO
TVSquared
Martin O’Boyle
Consultant
Richard Lloyd
Global Head of Product and Solutions
InfoSum
Vincent Flood
Editor-in-Chief
VideoWeek
Tim Cross
Senior Reporter
VideoWeek
SCHEDULE
(Please note that all times are London, UK time)
Thursday February, 11th
09:40 – 10:00
Arrival & Networking
10:00 – 10:10
Welcome & Introduction
Presentation
Speaker: Vincent Flood, Editor in Chief, VideoWeek
10:10 – 10:30
The UK CTV Advertising Market in 2021
Presentation
Speaker
Eleni Marouli, Head of Markets Development, Ofcom
10:30 – 10:50
Broadcaster Collaboration: Lessons from Japan
Presentation
Speaker
Aki Tsuchiya, Founder, Streamhub
10:50 – 11:15
View from the US: In Conversation with Tom Rogers
Fireside Chat
Speakers
Tom Rogers, Chairman, Captify
Vincent Flood, Editor-in-Chief, VideoWeek
11:15 – 11:45
What Does the Next Generation of Broadcasters and Platforms Look Like?
Panel
Emma Newman, CRO, EMEA, PubMatic
Justin Gupta, Head of Broadcast and Entertainment, UK & Ireland, Google
Katie Coteman, VP of Advertising & Partnerships, Discovery
Tim Cross, Senior Journalist, VideoWeek (Moderator)
11:45 – 12:00
Networking Break
12:00– 12:20
Antitrust in 2021: What to Expect
Fireside Chat
Speakers
Jason Kint, CEO, Digital Content Next (DCN)
Vincent Flood, Editor-in-Chief, VideoWeek
12:20 – 12.50
What are the Emerging Identity Options for CTV Buyers and Sellers?
Panel
Belle Cartwright, Data Strategy Director, Essence
Catherine Hallam, Head of Client Data Strategy, ITV
Richard Lloyd, Global Head of Product and Solutions, InfoSum
Matthew Beck, VP EMEA Business, Publisher & Tech Development, Prohaska Consulting
12:50 – 13:10
Why Aren’t We Seeing More Interactive Creativity on CTV?
Panel
Babs Maye, UK Head of DCO, MediaCom
Emma Morris, Managing Partner & Head of Investment, Starcom
Martin O’Boyle, Consultant
13:10 – 13:40
What Does the Gold Standard for CTV Measurement Look Like?
Panel
Speakers
Bob Ivins, CSO, TVSquared
Bhavin Balvantrai, Chief Marketing Analyst, Omnicom Media Group UK
Lyndsey Albertson, VP of Strategic Insights & Research, NBCUniversal
Tim Cross, Senior Reporter, VideoWeek (Moderator)
13:40 – 14:00
Digital Networking Session
14:00
Concludes
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