Group Digital Director @ Trinity Mirror
Piers North is the Strategy Director at Trinity Mirror since November 2014. Piers is a leading digital executive with over 17 years’ experience working across online advertising and web product. Piers’s knowledge of the digital advertising ecosystem, including direct, programmatic and native advertising is central to his role in Trinity Mirror Solutions. In his role as Strategy Director Piers is responsible for driving Trinity Mirror Solutions’ commercial digital strategy, in partnership with the group’s digital product development teams, across the group’s digital and mobile offering.
Before joining Trinity Mirror Solutions, Piers held several senior positions at Yahoo UK including most recently his role as Strategy Director, delivering the market plan for Yahoo products, both advertising and consumer, and managing key client activation.