General Manager UK @ Persado
Maria Flores Portillo is Persado’s General Manager in the UK, enjoying life outside of Adtech for the first time in many, many years, and being fascinated at the applications of AI in communication with fellow humans. Maria joined Persado from Ooyala, where she built a Programmatic Advertising business from the ground up and and played a leading role during the Videoplaza acquisition – she left the business as VP of Business Development, Channel Sales and Ad technology. Prior to that, Maria was a Strategic Partnerships Manager at Google, working with large media companies across Europe to expand their advertising business. Despite her love for media and communication, she started adult life as a nerdy engineering student, and holds an MSC in Mobile and Satellite Communications from the University of Surrey and a Superior Degree in Telecommunications Engineering from Universidad Publica de Navarra.