CEO and co-founder @ ID5
Mathieu Roche is the CEO and co-founder of ID5, the first centralised cookie synchronisation platform the ad tech industry. Mathieu launched ID5 after spending 15 years in ad tech, mostly at Data & DMP specialist Weborama. While at Weborama, Mathieu held various business development and managing director roles with responsibilities over France, the UK, Spain, Germany or the Netherlands.
A regular speaker at industry events and contributor to trade press articles across Europe, Mathieu is a recognised expert of data-driven advertising technology solutions. With the launch of ID5, Mathieu continues his professional endeavour to make the industry more transparent, more open and more respectful of end-users.