VP Commercial @ Cambridge Analytica
Richard has over 20 years of experience transforming brands by using the latest digital technology and implementing innovative go-to-market strategies. He has led many strategic business and marketing initiatives across various business and technology areas. As VP for CA Commercial, a large part of Richard’s role is encouraging marketers to recognise how to turn big data into big action, and combining data analytics, behavioural science, and digital marketing to transform the way brands engage with consumers.
Prior to Cambridge Analytica, Richard was Managing Director, EMEA for Turn, where he was responsible for all aspects of the AdTech firm’s presence in the region. Richard has also held various leadership roles at Google, latterly as Director of Brand Development, where he helped businesses empower and transform their organisations through digital strategies. Richard was also Vice President, Consulting and Go-to-market solutions at tech analyst firm IDC, and led the EMEA client services division media firm IDG.
Richard sits on the advisory boards of a number of companies and associations and is a regular speaker at industry events and conferences.