EVP @ Watch, Nielsen
Toni Petra is Executive Vice President of Nielsen’s International Watch Business and manages Nielsen’s media measurement assets outside of the US. Globally the Watch division is on course to deliver approximately $1 billion in revenue for Nielsen this year. Petra is a Nielsen veteran and joined the company in 1991. In 1994, she travelled to Europe and joined the AGB Group, living and working in Watch businesses in Italy, Turkey, Switzerland and Australia. Following Nielsen’s acquisition of AGB in 2008, Toni, now back in Switzerland, has held a variety of executive roles across both Nielsen’s Watch and Buy businesses.